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Coming Zune – Microsoft To Unveil Apple iPad Rival Next Week

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According to a ‘solid’ source from entertainment website The Wrap, Microsoft is set to reveal a tablet next week that will represent its entry into rival Apple’s stomping grounds with its own branded tech-slate.

Current gossip has it down that the company has scheduled a secretive event for Monday at 3:30 p.m. June 18 in Los Angeles, whereupon it will make a mysterious “major” announcement.

That major announcement is thought to be nothing less than Microsoft heralding their desire to aggressively enter the tablet market with a product of their own.  Current rumours are saying that it’ll run on Windows RT; a tablet specalised version of Windows 8 that only supports downloaded software available from the Windows Store.  I also imagine it’ll make generous use of the SmartGlass technology that the Redmond giant announced at this year’s E3.

My take? It’ll likely be a case of history repeating itself as it did with the ill-fated Zune Player; the Microsoft tab will likely be the most powerful lump of slate on the market, but it just won’t have that crucial trendy market prescence that Apple possesses in buckets.  I expect it’ll sink without a trace twelve or so months after launch given the fact that I just don’t think they’ll be able to offer anything different enough to get folks to invest.


Remember this? Microsoft is hoping you don’t.



Written by bitsnark

June 15, 2012 at 9:04 am

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